Marketing Automation is an Amazing Tool. But Can All Companies Afford It?
It’s no secret that I view marketing automation platforms as crucial to any marketing or sales organization, and that in today’s ultra-competitive market, they are quickly becoming a must-have, rather...
View ArticleMarketing Automation: The Paradigm Shift
In my last blog post, I looked at how current marketing automation platforms are so complex that organizations can’t really derive any meaningful benefits from them unless they hire a technical...
View ArticleNew Study Shows Significant Increase in B2B Demand Generation/CRM Systems
New research (download here) on demand generation adoption highlights the growing number of B2B companies that are now implementing marketing automation coupled with CRM system integration. The report...
View ArticleAn Effort Worth Making
Note: This piece originally appeared as a guest editorial in a B2B Marketing (b2bmarketing.net) guide. We’ve retained the original British English spelling. There is no doubt marketing automation is...
View ArticleReview – Five step marketing automation checkup
January provides marketers an opportunity to review past successes, begin new initiatives and lay the groundwork for a stellar year. It’s also a great time to reexamine the marketing programs that you...
View ArticleA New Jump Action
We’ve recently added new “JUMP” action functionality to the eTrigue DemandCenter campaign builder. This new action is used to move prospects anywhere you want within a campaign – backwards and forwards...
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