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Channel: Demand Center – Marketing Automation Blog | eTrigue
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Marketing Automation is an Amazing Tool. But Can All Companies Afford It?

It’s no secret that I view marketing automation platforms as crucial to any marketing or sales organization, and that in today’s ultra-competitive market, they are quickly becoming a must-have, rather...

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Marketing Automation: The Paradigm Shift

In my last blog post, I looked at how current marketing automation platforms are so complex that organizations can’t really derive any meaningful benefits from them unless they hire a technical...

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New Study Shows Significant Increase in B2B Demand Generation/CRM Systems

New research (download here) on demand generation adoption highlights the growing number of B2B companies that are now implementing marketing automation coupled with CRM system integration. The report...

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An Effort Worth Making

Note: This piece originally appeared as a guest editorial in a B2B Marketing (b2bmarketing.net) guide. We’ve retained the original British English spelling. There is no doubt marketing automation is...

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Review – Five step marketing automation checkup

January provides marketers an opportunity to review past successes, begin new initiatives and lay the groundwork for a stellar year. It’s also a great time to reexamine the marketing programs that you...

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A New Jump Action

We’ve recently added new “JUMP” action functionality to the eTrigue DemandCenter campaign builder. This new action is used to move prospects anywhere you want within a campaign – backwards and forwards...

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